理聘网-职位详情页，Marketing Manager市场经理（国际）

Marketing Manager - Global Marketing and Product Management 市场营销经理 - 全球营销和产品管理 We are seeking for an experienced Marketing Manager to lead our global marketing campaign, with a strong focus on clients development and brand building, while also supervising product management. This role will be responsible for developing and implementing marketing strategies across international markets to drive brand awareness and lead creation, while managing product life cycles. 我们正在寻找一位经验丰富的市场营销经理来领导我们的全球营销工作，重点关注潜在客户开发和品牌建设，同时监管产品管理职能。该职位将负责制定和实施跨国际市场的营销策略，以提高品牌知名度和创造潜在客户，同时管理产品生命周期。 Key Responsibilities: 主要职责： • Develop and execute global marketing strategies focused on lead generation and brand building • 制定并执行专注于潜在客户开发和品牌建设的全球营销策略 • Create and implement innovative lead generation campaigns across multiple channels • 在多个渠道创建并实施创新的潜在客户开发活动 • Develop and manage the global brand strategy, including brand positioning and information dissemination • 制定并管理全球品牌策略，包括品牌定位和信息传播 • Lead product management initiatives, aligning product development with brand strategy • 领导产品管理计划，使产品开发与品牌策略保持一致 • Conduct market research to identify new opportunities for lead generation and brand growth • 进行市场研究，识别潜在客户开发和品牌成长的新机会 • Create and manage marketing budgets for global marketing campaigns, lead generation activities, and product launches • 创建并管理全球营销活动、潜在客户开发活动和产品发布的营销预算 • Collaborate with regional teams (4Es USA, Four E's Vietnam) to adapt branding and lead generation strategies for local markets • 与区域团队（4Es USA, Four E's Vietnam）合作，调整品牌和潜在客户开发策略以适应本地市场 • Manage and mentor a team of marketing, branding, and product management professionals • 管理并指导一个由营销、品牌和产品管理专业人士组成的团队 • Analyze marketing, branding, and lead generation metrics, adjusting strategies as needed • 分析营销、品牌和潜在客户开发指标，根据需要调整策略 • Work closely with sales teams to ensure effective lead nurturing and conversion processes • 与销售团队密切合作，确保有效的潜在客户培育和转化过程 • Develop pricing strategies and positioning for products in various markets, aligned with brand